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  1. 4 Social Media Practices to Send Your Brand’s Reputation Through the Roof

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    In today’s digital society, your online brand presence and reputation is one of the most important aspects of your brand. The words you say, the tone your use and experience you provide to your customers all play a key role in the success of your business. Your social media accounts, like Instagram, Facebook, Youtube and Twitter, are the most common places that current and potential customers will interact with your brand. Taking the time to develop and execute an online branding strategy will expose your company to the right target market and allow them to build an emotional connection with your brand.

    4 Social Media Practices to Boost Your Brand’s Online Presence and Reputation

    1. Consistency is key! 

      Develop a posting schedule for your accounts and stick to it. Make sure the timing, content and location of your posts is consist, so customers know what to expect from your brand. By doing this, you are establishing your reliability and build trust between your brand and your customers.

    2. Interact with your Audience. 

      People relate to other People, not to products. Yes, the product or service you provide to your customers is the reason for the initial interaction, but it is usually not the main reason customers develop brand loyalty. Brand loyalty comes from the relationship your brand and its representatives build with the customers through your interactions. Customers like to share their opinions and provide feedback for future customers. They will comment on your posts and leave reviews about the service they provide. What they say becomes a major part of your brands reputation. It is important for your brand to respond to their feedback. Whether it is negative or positive, people like to know their opinions have been heard. Your response shows your audience that you care about their wants, needs and concerns.

    3. Establish Expertise within the Industry. 

      When customer is on the market to have some roof work done, there are countless roofing companies to choose from. So how can you ensure they choose yours? You must establish expertise within the industry. You must show current and potential customers that the knowledge you have will add value to their roofing experience. Blog posts are a great way to showcase this knowledge and provide customers with insightful information that will assist them with roofing decisions. Ideally, this will strengthen the relationship between your brand and your customers, so they come to you with all their roofing needs.

    4. Utilize Hashtags. 

      Using hashtags that are relevant to your brand and the industry can be extremely beneficial in establishing your brands online presence. They help organize your content and expose it to the right target market. They increase post engagement by 12%. They are a great way to introduce your brand to potential customers on social media and increase your brand awareness.


  2. 3 Benefits of Fixing Your Roof This Winter!

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    There are 3 major benefits to replacing your roof in the winter. This is especially true for home and business owners in southern states like Florida or Georgia. Even though these states see little to no snowfall, they experience increased strong winds and heavy rain throughout the winter months.

    In addition to dealing with harsher conditions, these states are still recovering from the damage caused by hurricanes in the previous months. Florida is the most hurricane-prone area in the continental US, so it is important to stay on top of your roofing inspections and repairs. This not only ensures damage is fixed from the past hurricane season, it also reinforces your roof going into next season.

    Three benefits of fixing your roof in the winter:

    1. Leaks can get worse when left unattended. Even the smallest of leaks can lead to extensive mold and water damage. The roof surrounding the gutters is one of the main areas susceptible to this damage. That is why it is important to get your gutters cleaned out regularly. If leaves and debris are not properly cleaned out of the gutters, they inhibit water which in turn causes water damage.
    2. Damage leaves your roof vulnerable to the elements. As it was stated earlier, with winter comes, harsher conditions. In the North its snow and ice; In the South its strong winds and heavy rains. All of these elements cause damage to your roof. The most common form of damage is loose shingles. Leaving loose roofing materials unattended throughout the winter greatly increases your chances of water damage.
    3. Some Materials are easier to install in the winter. If you are on the market to have your roof replaced, you should highly consider having it done during the winter. Some materials are easier to install during the colder months of the year, such as a metal roof or asphalt shingles.

    So, what are you waiting for? Give JM Roofing a call today and start the New Year with a new roof! 

    Talk to a representative at 800-409-5709 to set up a free consultation.

  3. JM Roofing Group: We’re More Than Just Roofing Professionals

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    The JM Roofing Group strives to maximize your roof life and extend the viability of your existing roof. We are committed to providing our customers with quality craftsmanship and prompt customer service. We are continuously evolving and expanding our knowledge and understanding of the complexities and challenges of every roofing system. All of our contractors and representatives are trained personally by Joshua Miller, founder of JM Roofing Group, and provided with the necessary tools and experiences to represent home and business owners the way he would.

    Our southeastern based roofing company has provided industry leading service since 2005. We are experts at helping you navigate the process of getting your roof restored. Whether you are suffering from buckled shingles, leaking roof penetrations, high wind damage or blowing leaves and debris, we are here to help without drenching you in costly repairs. We are not just a group of roofing professionals. We are your neighbors and your friends. We take pride in the communities we serve and are dedicated to restoring their livelihood one roof at a time. We offer residential, commercial and restoration services in the Kentucky, Ohio, Georgia and Florida markets. All of our markets currently offer commercial services are state-wide. We are working to improve our presence in the Florida market and contribute to the restoration efforts needed following the hurricane season.  

    Let a JM Roofing representative help you resolve all your roofing needs, today! Contact us for a free consultation at 800-409-5709.

  4. Roofing Professionals: Here is Why You Should Get HAAG Certified Now!

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    If you are a roofing contractor looking to grow your clientele or evolve your industry expertise, then the HAAG Certification Program is the perfect option for you!

    What is HAAG Certification?

    The HAAG Certification program is a comprehensive training that extends a contractors ability to effectively and efficiently inspect and assess roof damage. This certification is a 3-day, intensive program designed for intermediate-level professional. The program offers three course options: residential roofing, commercial roofing and wind damage. Every course covers the topics of manufacturing, installation, weathering, hail and wind damage, maintenance, mechanical damage, repair costs, inspection safety, roof area calculations and applicable codes.

    Why get HAAG Certified?

    There are several benefits to completing the HAAG certification program.

    1. Showing you are “HAAG Certified” on your resume.
    The term “HAAG Certified” carries a lot of weight within the roofing community. Not only does it demonstrate your commitment to staying current with the technology and trends of the industry, it shows employers and customers that you have a deeper level of credibility. The exclusive practices taught in these classes increases your value as an inspector and provides you with heighted authority in the roofing community.

    2. Ability to detect roof damage on a forensic engineering level.
    This 3-day course is designed and taught by the some of the industry’s leading Forensic Engineers. Combined they have over 300 years of field experience. These professional will equip you with the tools and knowledge necessary to elevate your roofing expertise when inspecting and assessing damage.

    3. Staying up-to-date with your industry training.
    The roofing industry is constantly growing and evolving. As technology improves, the practices and methods of the roofing community must also progress. To ensure roofing professionals are receiving the most current industry practices and trends, the HAAG Certification staff is constantly updating its curriculum. The program also requires all HAAG certified professionals to participate in a short-recertification lesson every year to update them on any information added to the course throughout the year.

    So, what are you waiting for? Sign-up for the HAAG Certification course now to grow your expertise and deepen your credibility within the roof community!

    For more information on the HAAG Certification Program visit

  5. the best roofing contractors

    How to Choose a Qualified Roofing Contractor

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    Choosing a Qualified Roofing Contractor for your Roofing Needs

    Choosing a qualified roofing contractor for your roofing repair or replacement can be tricky. While your roof is one of the most important parts of your home, it can be the the most expensive to maintain. Your roof is the first line of protection for your home against the weather which makes it imperative to hire the roofing company that best fits your needs. Because there are so many roofing companies in the industry, here are some important tips to consider when you hire a roofing company for your needs.

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  6. GAF Timberline HD - Mission Brown Shingles

    How to Choose Roof Colors For Your Home!

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    How to Choose Roof Colors For Your Home

    Many of Joshua Miller Roofing customers ask for direction, when choosing roof colors for their home. It’s a big decision. You certainly don’t want to regret that decision. Below you can find some tips and examples of color schemes for your roof. You can always check out more Joshua Miller Roofing projects and color schemes in our “Portfolio” section of our website.

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  7. Roof Leak Common Causes

    Roof Leak Common Causes

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    Roof Leak Common Causes

    Have you ever gone into the bathroom in the morning to shower and get ready for work? Only to find an ugly brown spot in your bathroom or one of the bedrooms? What about when you go to light a fire in the winter and find water dripping on, or even inside, your fireplace? How about my personal favorite? Water dripping onto you WHILE YOU SLEEP!?! No need to worry. Today we will discuss roof leak common causes and what you can do to remedy the problems.

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  8. roofing concerns when buying or selling a home

    Roofing Concerns for Home Buyers

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    What You Need to Know About Roofs When Buying or Selling a Home?

    Has a home inspector with roofing concerns told you to have a certified roofing contractor inspect your roof? Has the home inspector said repairs were needed to the roof? Well? JM Roofing Group will walk you through what you need to know about roofs when buying or selling a home.

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  9. Seasonal Roof Repairs and Roof Maintenance

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    The Importance of Seasonal Roof Repairs and Roof Maintenance

    JM Roofing Group specialize in all types of roofing and roof services.  Whether your roof has only one shingle missing, or even a small leak, let a JM Roofing Group representative discuss the importance of roof repairs and roof maintenance with you, when you call for your FREE inspection.  JM Roofing Group wants to build a long-term relationship with every one of our customers. Today, we will explain different maintenance options and repair options for leaking roofs.

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  10. Roofing Contractor Reviews

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    How to Find a Reputable Roofing Contractor

    I understand how hard it is to find a good roofing contractor, or any contractor for that matter. It’s hard to distinguish who is trustworthy, or who is just trying to take advantage of you. Checking roofing contractor reviews online is the best way to verify a roofing company’s reputation.

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