In today’s digital society, your online brand presence and reputation is one of the most important aspects of your brand. The words you say, the tone your use and experience you provide to your customers all play a key role in the success of your business. Your social media accounts, like Instagram, Facebook, Youtube and Twitter, are the most common places that current and potential customers will interact with your brand. Taking the time to develop and execute an online branding strategy will expose your company to the right target market and allow them to build an emotional connection with your brand.
4 Social Media Practices to Boost Your Brand’s Online Presence and Reputation
Consistency is key!
Develop a posting schedule for your accounts and stick to it. Make sure the timing, content and location of your posts is consist, so customers know what to expect from your brand. By doing this, you are establishing your reliability and build trust between your brand and your customers.
Interact with your Audience.
People relate to other People, not to products. Yes, the product or service you provide to your customers is the reason for the initial interaction, but it is usually not the main reason customers develop brand loyalty. Brand loyalty comes from the relationship your brand and its representatives build with the customers through your interactions. Customers like to share their opinions and provide feedback for future customers. They will comment on your posts and leave reviews about the service they provide. What they say becomes a major part of your brands reputation. It is important for your brand to respond to their feedback. Whether it is negative or positive, people like to know their opinions have been heard. Your response shows your audience that you care about their wants, needs and concerns.
Establish Expertise within the Industry.
When customer is on the market to have some roof work done, there are countless roofing companies to choose from. So how can you ensure they choose yours? You must establish expertise within the industry. You must show current and potential customers that the knowledge you have will add value to their roofing experience. Blog posts are a great way to showcase this knowledge and provide customers with insightful information that will assist them with roofing decisions. Ideally, this will strengthen the relationship between your brand and your customers, so they come to you with all their roofing needs.
Using hashtags that are relevant to your brand and the industry can be extremely beneficial in establishing your brands online presence. They help organize your content and expose it to the right target market. They increase post engagement by 12%. They are a great way to introduce your brand to potential customers on social media and increase your brand awareness.